This time last year, Nokia was seeing 85% profits. In today’s 3rd Quarter wrap up report, Nokia saw its net income sink 30%, landing under 1.5 billion while sales slipped 5% and market share fell to just 38%, down 2 percentage points since the beginning of the year.
While we’re seeing struggles everywhere, this 1/3 drop far surpasses the European S&P 350, which has fallen about 24% over the same period. Interestingly enough, Nokia warned that this would happen, and it is suspected that this warning helped sink them even further. While hopes are high, since the holiday season is right around the corner, it’s still a shaky situation. Such a huge drop cannot be recovered, at least not quickly, and the Finnish mobile giant has a lot of rebounding to do.
The news isn’t all bad for Nokia though…
- Nokia’s unit shipments in the quarter grew by 5%
- Nokia is the world’s 5th most valuable brand
- Executives are still predicting a revenue growth of 10.5% this year
- Nokia also promises to maintain or grow its third-quarter market share in the last quarter of 2008
- AND… an exciting debut- the N85 is getting great reviews! (See Below and Engadget for more!)

A big thank you to Engadget and Business Week for info this week!
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